Superlative is not a Superlative

Looking at the back of a box of cereal I noticed this great modesty:

Superlative" and "Unsurpassed" Just Sounded A Bit Like Bragging
Superlative" and "Unsurpassed" Just Sounded A Bit Like Bragging

No it more sounds like bad copy editing to me. Noting that superlative is not a superlative, it’s an adjective (or adverb).

I’m guess this came about because someone said lets get some quotes from customers and then be coy about not not using those words (yes double negative).

So person A gave the following text to person B, “Superlative” and “Superlative” just sounded a bit like bragging and then person B knowing that if they asked customers what they thought they would get “Bland” and “Cardboard-like” and those are not really positive or superlatives, I would have to said “Blandest” and “Cardboard-est”.

So person B Google’d superlative, choice unsurpassed as there first word, which means: not capable of being improved on and (superlative of `good’) [Source]. The former is true and I’m not sure how you could improve this product, and the second ‘good’ is just untrue. At this point person B’s brain prolapsed from personal integrity check failure, and when they awoke they had something that look like “super…” and “unsurpassed” and it looked good enough.

Ship it!

Then in the search for a cereal that is not mostly sugar, or honey coated (natures sugar, it must be good for you), my wife purchased it, I lucked out by eating it. That box is finished, but we have two other types from the same company, and the first of those is equally bad so far.