Scott Karp wrote quite a good (and full fead) post about how the New York Time can’t sell and Advertisers Refuse to buy full feed Advertising.. The article hit home with me, as I’d just unsubscribed from the Freakonomics Blog. All of a sudden their posts where truncated, and I’d have to go somewhere to read the blog (from my desktop feed reader to a web site).
I don’t think so, I was having issues with the blog as it had massively increased in volume after hiring a editor. Which for them may have meant that they could produce more, but I didn’t have the time to read more. What I liked about the old blog was that it was condensed “wow” thinking. There is only so much wow you can take before your eyes glaze over.
Now the linker in all this is that I found Scott’s post via Nick Bradbury’s Shared feed. This is where Nick aggregates the good stuff from the feeds he reads. I find it a good source of none tech chatter that my feeds seem to be focused on. As others have said aggregation is the future. It’s like a friend of friend thing (yet the friends might not even know you trust them), better than subscribing to every name dropped blogger, yet still catching the Juicy bits.
Incase I’ve not said it before, I love reading blogs in my desktop feed reader (written by Nick from above). I love having it synced with home, and I love not having to load web pages. Now if you want to advertise in your feeds go for it. It just better not mess with my layout/formatting.